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3 Big Data Bullies

        posted by , February 16, 2013

Nearly all men can stand adversity, but if you want to test a man's character, give him power.
~ Abraham Lincoln
Big data is a powerful tool.

Like any powerful new tool, it can be used to improve life or to make things worse.

Concepts such as "improving life" or "making life worse" are completely subjective.

These 3 big data practices can be perceived as "making life worse" by customers, governments and the media.

Engaging in these practices can put you at risk of customer disenchantment, bad press and future regulatory compliance issues.

1. Privacy Policy Bait and Switch

It's common for new services to begin with a strong privacy policy. When the user base grows and the service captures large amounts of personal data — the privacy policy changes to reduce the privacy rights of the customer.

The privacy policy may change slowly over time to reduce privacy in small chunks.

2. Data Markets

Buying and selling of personal data leads to capabilities that may be disturbing to customers.

For example, selling copyrighted user photos for use in advertisements without permission and compensation.

3. We Know You Better Than You Know Yourself

Restricting customer choice with the assumption that you know them better than they know themselves.

Customers are known to rebel against perceived restrictions on choice and freedom (a well known social behavior known as reactance).

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