3 Big Data Bulliesposted by Anna Mar, February 16, 2013
Nearly all men can stand adversity, but if you want to test a man's character, give him power.Big data is a powerful tool.
~ Abraham Lincoln
Like any powerful new tool, it can be used to improve life or to make things worse.
Concepts such as "improving life" or "making life worse" are completely subjective.
These 3 big data practices can be perceived as "making life worse" by customers, governments and the media.
Engaging in these practices can put you at risk of customer disenchantment, bad press and future regulatory compliance issues.
2. Data MarketsBuying and selling of personal data leads to capabilities that may be disturbing to customers.
For example, selling copyrighted user photos for use in advertisements without permission and compensation.
3. We Know You Better Than You Know YourselfRestricting customer choice with the assumption that you know them better than they know themselves.
Customers are known to rebel against perceived restrictions on choice and freedom (a well known social behavior known as reactance).
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