Business Guide
simplicable technology guide   »  enterprise architecture   »  advanced enterprise architecture concepts   »  one ea question

Enterprise Architects Only Need to Ask One Question

        posted by , May 15, 2011

If you could only ask one of Zachman's 6 communication questions which would you ask? Why? How? What? Who? Where? When?

The Importance of Why

A perfection of means, and confusion of aims, seems to be our main problem.
~ Albert Einstein

Einstein was talking about society as a whole — but it applies just as well to the modern corporation. There is a focus on what to do, how to do it and when. Far too few people ask why. A Enterprise Architect could carve out a fruitful career just focusing on the why.

Business Goals

Business goals are the basis for everything a organization does — the answer to why?

business goals

Examples of business goals include:

- Becoming the sales leader in an industry
- Improving customer service ranking
- Decreasing time to market for new products
- Becoming the cost leader in an industry
- Improving margins
- Entry into a new market
- Increasing revenue per customer
- Improving customer quality

Business goals should be SMART — specific, measurable, attainable, realistic and timely.

Goal Impact Analysis

Business Goals need to be stable. Mature organizations may maintain a goal for 30 years or more. When goals do change it reverberates throughout the organization — resulting in costs and risks.

business goal maturity

Enterprise Architects support business goal planning — performing impact and what-if analysis.

IT Goals

Enterprise Architects translate business goals to IT goals, strategy and execution.

enterprise architecture goals

Enterprise Architecture Governance ensures that every solution is properly aligned with business goals.

3 Shares Google Twitter Facebook

Related Articles

Enterprise Architecture
How to architect an organization.

How to architect an organization.

ESB vs. ETL — what you need to know to make an informed choice.

Don't worry about people stealing your ideas. If your ideas are any good, you'll have to ram them down people's throats. ~ Howard Aiken

Extending ITIL metrics into the cloud — a concrete example.

Recently on Simplicable

The Big List of Information Security Threats

posted by John Spacey
Understand the threats to your organization.

8 Enterprise Architecture Risks

posted by Anna Mar
Enterprise Architecture (EA) is supposed to help manage IT risks — but is it possible that EA itself introduces new risks?

Security Through Obscurity

posted by Anna Mar
Security through obscurity is generally considered a bad idea ...

Zombie Armies of The Digital Frontier

posted by Anna Mar
An quick explanation of botnets.


about     contact     sitemap     privacy     terms of service     copyright