Why Enterprise Architects Need to Understand Gamesposted by Anna Mar, September 11, 2011
Gamification is the application of game mechanics to non-game environments such as enterprise software and social media. Gamification is a transformative architectural concept that every EA should be able to speak to.
There are three fundamental reasons that gamification represents a potent architectural concept:
1. Games are engaging.Humans find games addictive. Enterprises seeking to improve customer, employee and partner engagement can't ignore gamification strategies.
2. Games have real business applications.According to Gartner 70% of large global organizations will have at least one gamified application by 2014.
3. Game theory is important to the understanding of business models and capabilities.Game theory is the mathematical study of strategy games.
Business is a strategic competition. Game Theory is an ideal tool for modelling business scenarios.
Game theory helps to explain such fundamental business concepts as markets, competition, risk, consumer behavior, advertising and employee engagement.
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