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Why Enterprise Architects Need to Understand Games

        posted by , September 11, 2011

Gamification is the application of game mechanics to non-game environments such as enterprise software and social media. Gamification is a transformative architectural concept that every EA should be able to speak to.

There are three fundamental reasons that gamification represents a potent architectural concept:

1. Games are engaging.

Humans find games addictive. Enterprises seeking to improve customer, employee and partner engagement can't ignore gamification strategies.

gamify enterprise software

2. Games have real business applications.

According to Gartner 70% of large global organizations will have at least one gamified application by 2014.

gamify applications

3. Game theory is important to the understanding of business models and capabilities.

Game theory is the mathematical study of strategy games.

game theory

Business is a strategic competition. Game Theory is an ideal tool for modelling business scenarios.

game theory for business

Game theory helps to explain such fundamental business concepts as markets, competition, risk, consumer behavior, advertising and employee engagement.

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